Most IT teams have automated their software stack but are still managing hardware manually: tracking devices in spreadsheets, juggling regional vendors, and absorbing the logistics burden themselves. Firstbase closes that gap. Now available on AWS Marketplace, it automates the full device lifecycle, from employee self-ordering and 4-day delivery to certified retrieval and ITAD, and integrates with the HRIS, MDM, and ITSM tools you already use. Procure it against your existing AWS commitment, consolidate it onto one invoice, and give your IT team back the time they've been spending on logistics.
Why Are IT Teams Still Managing Hardware Like It's 2015?
Most organizations have moved their software stack to the cloud. They've automated provisioning, centralized procurement, and built workflows that would have seemed ambitious a decade ago. But when it comes to the physical layer: laptops, monitors, peripherals, they're still buried in spreadsheets, juggling regional vendors, and manually tracking device locations across a workforce that's increasingly distributed.
That gap has a real cost, and it lands squarely on IT.
Firstbase is the device lifecycle platform built to close it. It connects to the Human Resource Information System (HRIS), Mobile Device Management (MDM), and IT Service Management (ITSM) tools that already power your business, and runs the physical operations behind them. Now available on AWS Marketplace, Firstbase brings automated IT asset lifecycle management directly to cloud buyers who are already committed to streamlining operations and putting their cloud spend to work.
Here's what this partnership enables for IT leaders, procurement teams, and the way modern companies equip their distributed workforce.
Your AWS Commitment Should Cover More Than Cloud: It Should Include Physical IT
The painful irony of modern IT is that the physical layer, the one employees interact with every single day, is often the least automated part of the stack. New hires wait days or weeks for equipment, offboarded employees disappear with devices that never get retrieved, audits become a manual archaeology project, and every new region adds another vendor to wrangle.
Firstbase automates the entire physical IT lifecycle, from procurement and provisioning to certified retrieval and IT asset disposition (ITAD). For teams already running on AWS, adding Firstbase through AWS Marketplace means hardware operations finally get the same treatment as the rest of your cloud infrastructure: use your existing AWS commitment to address physical IT, consolidate procurement alongside your cloud stack, and land on one invoice covering infrastructure, software, and hardware, rather than three separate procurement processes.
If your team is already cloud-first, extending that same level of automation and control to physical IT isn't a stretch, it's the obvious next step.
One Platform, One Vendor, Every Country You Operate In
Most companies manage hardware through a patchwork of regional vendors, IT service providers, and improvised logistics. It works, until it doesn't. The result is delays, inconsistency, and a logistics burden that compounds with every new market or office you add.
Firstbase replaces that complexity with a single global platform, trusted by leading multi-location brands worldwide. The hardware catalog covers Apple, Dell, Lenovo, and Samsung, with a straightforward quote-to-cart workflow. From there, onboarding runs on a 4-day click-to-home service level objective (SLO): new employees receive a welcome email inviting them to self-order the equipment they need, and Firstbase handles the rest: picking, packing, shipping, and delivery, wherever in the world they are.
Offboarding works the same way. Rather than relying on IT to chase down devices or coordinate across regional partners, certified retrieval is triggered automatically. Devices come back, get wiped, and are recycled or redeployed, without a single manual ticket in the process.
For companies operating across multiple countries, the difference isn't marginal. It's the difference between a repeatable, auditable process and a system held together by individual effort and institutional memory.
Free Your IT Team From Logistics and Give Them Time Back for Strategic Work
The hidden cost of manual hardware operations isn't just the time it takes, it's what that time could have been spent on instead. Every hour an IT team spends tracking shipments, coordinating returns, or chasing untracked devices is an hour not spent on endpoint security, systems integration, or the strategic initiatives that actually move the business forward.
Firstbase automates the workflows that currently fall to IT by default and the impact compounds at scale:
| Manual process | Firstbase automation |
|---|---|
| IT manually orders devices for each new hire | Employees get a welcome email that invites them to self-order the equipment they need |
| Devices sit untracked after offboarding | Certified retrieval triggered automatically upon termination |
| IT team monitors device end of life (EOL) in spreadsheets | Platform proactively notifies employees and generates replacements |
| Regional vendors require separate tickets per location | One global platform, one team, one SLA to manage the business' entire hardware stack |
Companies like New Relic and Sprout Social have already made this shift: replacing fragmented vendor relationships, disjointed systems, and manual coordination with Firstbase, and in doing so, moved their IT teams from reactive logistics to proactive strategy.
Built to Fit the Tech Stack You Already Use
Firstbase is designed to work within the tools and workflows your teams already rely on, not to compete with them. Whether your priority is real-time asset visibility, endpoint management, MSP-scale multi-tenancy, or deep API integrations, the platform is architected to meet your environment where it is.
Put Your AWS Spend to Work on the Problem That's Been Costing You the Most
When you purchase Firstbase through AWS Marketplace, you're not just buying IT asset management, you're simplifying how you buy it.
For IT leaders and procurement teams, this means:
- Faster procurement cycles: No new vendor paperwork or lengthy contract negotiations
- Immediate access: A trusted solution already vetted through AWS Marketplace
- AWS commitment burndown: Use your existing cloud spend on a service that actually solves operational debt
The real value goes beyond convenience: you're also removing friction from a purchase you need to make anyway and directing committed cloud budget toward a platform that transforms how your IT team operates day to day.
Cloud Infrastructure Meets Physical Operations
Your AWS environment powers your applications, your data, and your infrastructure. But your people still need physical devices, and those devices still create operational overhead. The gap between a cloud-first strategy and the physical layer it depends on is exactly what Firstbase closes.
Procuring Firstbase on the AWS Marketplace enables IT leaders to finally manage hardware lifecycle through the same channel as cloud infrastructure. That means automated endpoint operations, end-to-end visibility, and the same control over physical IT they already expect from the rest of their AWS stack. It's not a new category to manage, it's the missing piece of the cloud-first strategy you're already building.
Ready to automate the IT lifecycle from Day 1 to device recovery, and reclaim strategic time for your team?
Firstbase is a single platform to equip teams and manage assets globally. Our platform lets companies automate the full asset lifecycle by getting equipment to & from employees wherever they are in the world, providing a full history of actions taken on every device, and ensuring the right person has the right equipment from procurement to end of life.
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