analytics.txt
A machine-readable summary of every analytics, advertising, and marketing tool we use on firstbase.com.
# analytics.txt # https://www.firstbase.com/analytics-txt Owner: Firstbase, Inc. Contact: [email protected] Last-Updated: 2026-09-15 # Consent management Provider: OneTrust Purpose: cookie consent banner and preference centre Categories: C0001 Strictly Necessary, C0002 Performance, C0003 Functional, C0004 Targeting, C0005 Social Media Cookies: OptanonConsent, OptanonAlertBoxClosed, OptanonControl (strictly necessary) # Analytics & advertising Provider: Google Tag Manager Container: GTM-N6FQ54XV Purpose: tag orchestration Consent: Google Consent Mode v2, all storage denied until granted Provider: Google Analytics 4 Property: G-L9CN1X08HJ Purpose: aggregate site analytics, conversion measurement Data: page views, events, IP (anonymized), device & browser Cookies: _ga, _ga_L9CN1X08HJ (2 years) Category: C0002 Performance Provider: Google Ads Account: AW-11018372059 Purpose: conversion tracking and remarketing Cookies: _gcl_au (90 days), _gcl_aw / _gcl_dc on ad click-through, doubleclick.net third-party cookies Category: C0004 Targeting Provider: Google Ads Enhanced Conversions Purpose: match a form submission to an ad click Data: the email address you submit in a form, hashed by Google's tag before it leaves your browser Category: C0004 Targeting (requires ad_user_data consent) Provider: LinkedIn Insight Tag Partner ID: 1261331286098147 Purpose: ad conversion measurement and retargeting on LinkedIn Cookies: li_sugr, bcookie, lidc (LinkedIn-set, 1-13 months) Category: C0004 Targeting Provider: Meta (Facebook) Pixel Pixel ID: 1261331286098147 Purpose: ad conversion measurement and retargeting on Meta platforms Cookies: _fbp (90 days), _fbc on ad click-through Category: C0004 Targeting Provider: ZoomInfo WebSights Purpose: identify visiting companies for sales prospecting Data: IP-derived company match, pages viewed; not an ad pixel Cookies: _zitok (1 year) plus ZoomInfo first-party identification cookies Category: C0004 Targeting, script not loaded until granted Provider: Salesloft Scout Purpose: identify visiting companies for sales prospecting Data: IP-derived company match, pages viewed; not an ad pixel Cookies: sliguid, slireg, slirequested (Salesloft first-party identification) Category: C0004 Targeting, script not loaded until granted # Marketing & content tools Provider: HubSpot Portal: 43634300 Purpose: embedded lead-capture forms, CRM, lifecycle email, and sitewide visitor tracking (script portal 43634300) Data: the fields you submit -- email, name, company -- plus IP and the pages you viewed, once you consent Cookies: __cf_bm bot management (strictly necessary); hubspotutk, __hstc (6 months), __hssrc (session), __hssc (30 min) Category: form submission C0001 Strictly Necessary; sitewide tracking C0002 Performance, script not loaded until granted Provider: Wistia (with Mux analytics) Purpose: hosted product and marketing video playback Status: the player always loads -- it is page content, not a tracker. Only Wistia's own viewing-session tracking (heatmaps, Mux analytics) waits for consent, via Wistia's do-not-track option Data: playback progress and video engagement events, once consented Category: C0002 Performance Provider: Navattic Purpose: the interactive self-serve product tour on /tour Status: the tour always loads -- Navattic publishes no do-not-track parameter, so its own engagement tracking is not suppressed Data: tour step progression and engagement events Category: C0002 Performance Provider: embednpages Purpose: the embedded equipment catalog on /equipment-catalog Status: always loads -- it is the entire content of that page, and embednpages publishes no do-not-track parameter either Category: C0002 Performance Provider: YouTube (youtube-nocookie.com) Purpose: embedded video on some resource and podcast pages Status: always loads -- youtube-nocookie.com sets no tracking cookie until you press play, so this never needed to wait for consent Cookies: yt-remote-* playback preferences, set only once you press play Category: C0003 Functional # First-party storage Strictly necessary: staff CMS sign-in session (localStorage), CMS sidebar layout cookie, consent state Functional: CMS list filter preferences, dismissed comparison bar # Your choices Open the cookie preference centre from the 'Cookie Settings' link in the site footer to change or withdraw consent at any time. Email [email protected] to exercise GDPR / CCPA rights. See /privacy-policy for the full privacy notice.