Companies That Go Back to the Office Full-Time Will Be Replaced by Every Company Who Doesn't

December 3, 2020

Companies That Go Back to the Office Full-Time Will Be Replaced by Every Company Who Doesn't

Companies who adopted technology 20 years ago replaced every company that didn’t.

Companies that adopt remote working will replace every company that doesn’t.

The reason is incredibly simple: talent and efficiency.


Unless you are Google, Amazon, Facebook or Microsoft remote teams will be far more talented than any office-based team you can build. Talent wars will be won by companies that have great remote work capability, who will wield it to dominate the next decade:

📍Fixed Location

A physical office means you can hire the best person you can afford in a 30-mile radius, disqualifying you from 99.9% of the world’s talent.

Remote teams can hire the best person they can afford on the planet.

⭐Great Talent

The most talented people are stipulating remote work as a condition of employment. Companies who don’t provide this won’t be able to attract the best people.

Companies who don’t give this to their existing workers will lose their most talented people to their biggest competitors.

🚦Changing Preferences

The smartest people I know personally ALL plan to work remotely in the next decade.

The most interesting companies I know personally *ALL* plan to hire remote workers in the next decade.

Remote will be the dominant workplace of the best companies and people.


Office-first companies won’t be able to compete with remote-first companies in terms of efficiency, both economic and operationally. Not only will remote-first companies increase their average level of talent with each hire, they will be far more cost-efficient. City living is subsidized by companies, leading to a lower disposable and quality of life.

💰Real Estate Cost

Office-first companies spend $22,000 on average, per workplace, per person

The best remote setup on the planet costs $2,000 per year, coffee included.

Remote is $16,400 less a year, per team member, or a $20m saving per 1,000 workers.

🚨Asynchronous Fist

Offices are instantaneous gratification adult kids clubs where it’s impossible to focus and do deep work without distraction.

Remote gives you the optimum workspace you need to do your best work.

⌛Output over Time

The only metric bad middle managers use to measure performance is time spent in the office.

Remote work is about how much work you get done focussing on productivity.

Why Now?

Remote work is the biggest workplace revolution in history and nothing will deliver a higher quality of life increase in the next decade than this. Workers having more flexibility to decide their work schedule, able to operate when they are most productive rather than a fixed day, enables a far better future of work than the one we currently experience.

The biggest companies on the planet will cut their real estate footprint by 50%

They will move quickly towards letting their teams work from home 2 or 3 days a week and the office the rest of the time. Companies who don't make this transition will lose their best people to their fiercest competitors, be unable to attract the most talented workers.

They will be economically uncompetitive rapidly

Spending $20m a year more than your remote-first competitors is suicide. Every office-first company that doesn't have competitors today will have remote-first competitors tomorrow. Remote-first companies rise and replace every office-first company this decade.

How Do I Develop a Remote Work Strategy Instantly?

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